Body & Face Aesthetics

This client was looking for a fresh, new look for her small business. She was interested in a new logo that incorporated a frog image (a personal favorite of hers.)

The first thing I tackled was a unique frog symbol. The frog was drawn by hand in pencil and brought into Illustrator and traced, then I added the circle graphic. I ended up giving the original pencil drawing to the client in a decorative frame and it graces her treatment room.

The logo utilizes the font Felix Titling and Helvetica Extrended. It was important to use the color green, so we picked two colors and I used a fade along the bottom of the card. The hues were extreme enough to warrant reversed type on one side and black on the other...adding interest. A nice bold rule was used to separate the logo from the text and this is where the slogan appears. The reverse side features a screened back version of the frog image.

We also needed a brochure. Again, I utilized the gradation and screened back frog graphic.

Ogden & Associates

This client approached a local printer for a business card design. The card above is what they presented him with. Dissatisfied with the design, he went on to pursue another option. I presented him with the design below. The logo utilizes Adobe Garamond with a stylized capital "O", also screened and used in the background for added interest. I chose Garamond for it's timeless, classic feel, and also because I really liked the way the letter "g" looked in the design. Univers makes a nice contrast font. My client hand-picked the color used and the card was printed on a matte finish speckled off-white card. He was thrilled with the end result.

Rachelle A. Sherman

I love two sided business cards. It really allows you to showcase an image. This local photographer was looking for such a card. We picked out an image that was unusual and striking to make an impact. She already had a web site and had established a look for her name using the Viner Hand typeface. I took her initials and created a screened back monogram on the second side. Times Roman is used for secondary type. An icon was created to display on the html line of her website utilizing the same colors.

Integrity Painting

Here is an example of a "homemade" card, printed on an inkjet printer with reasonable quality card stock. The new card features a stock image similar to the first for color and interest. The logo is set in Alpine Script and Impact, with remaining text in Helvetica Extended. A rainbow colored rule is used as a base with the image screened back for exciting impact. Notice the bold phone number...can't miss it! A van design was also presented.

Andrew MacDonald

This craftsman specializes in custom made knives, but his business card wasn't doing his work justice. I took it upon myself to redesign his card. The first thing that was needed was a photograph of his beautiful work. A two sided card was a must so that the picture could be large enough to see the detail. I used Ovidius for the display type because it has a celtic feel, and added a nice celtic knot graphic for more interest. The numbers are now easy to spot and read.

Bad Wrap

My type mentor, Bob Trogman (drtype.wordpress.com), told me there are 3 rules to typography: legibility, legibility and legibility. I came across this logo, and while I think it is eye catching, the word "Wrap," in my opinion, is hard to read. I reset it using Rapier. It is not quite as edgy, but gets the job done.

Diamond 4 Realty

A good friend of mine wanted a redesign for her realty business. She wanted a logo and told me the name "Diamond 4" was based on an actual cattle brand. I took that concept and developed a graphic logo to illustrate the name. It was important that the "4" be open at the top, so I picked Benquiat for the logo. The body copy is set in Calibri.