This blog is dedicated to type and design. My work is featured here, with commentary explaining the design process and typefaces used. Thank you for your interest!
Friday, February 10, 2012
Ogden & Associates
This client approached a local printer for a business card design. The card above is what they presented him with. Dissatisfied with the design, he went on to pursue another option. I presented him with the design below. The logo utilizes Adobe Garamond with a stylized capital "O", also screened and used in the background for added interest. I chose Garamond for it's timeless, classic feel, and also because I really liked the way the letter "g" looked in the design. Univers makes a nice contrast font. My client hand-picked the color used and the card was printed on a matte finish speckled off-white card. He was thrilled with the end result.
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