This client was looking for a fresh, new look for her small business. She was interested in a new logo that incorporated a frog image (a personal favorite of hers.)
The first thing I tackled was a unique frog symbol. The frog was drawn by hand in pencil and brought into Illustrator and traced, then I added the circle graphic. I ended up giving the original pencil drawing to the client in a decorative frame and it graces her treatment room.
The logo utilizes the font Felix Titling and Helvetica Extrended. It was important to use the color green, so we picked two colors and I used a fade along the bottom of the card. The hues were extreme enough to warrant reversed type on one side and black on the other...adding interest. A nice bold rule was used to separate the logo from the text and this is where the slogan appears. The reverse side features a screened back version of the frog image.
We also needed a brochure. Again, I utilized the gradation and screened back frog graphic.
Really nice, very clean. Looks so much more professional than the previous "standard template" look. Nice job Lola!
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