This blog is dedicated to type and design. My work is featured here, with commentary explaining the design process and typefaces used. Thank you for your interest!
Friday, February 10, 2012
Ogden & Associates
This client approached a local printer for a business card design. The card above is what they presented him with. Dissatisfied with the design, he went on to pursue another option. I presented him with the design below. The logo utilizes Adobe Garamond with a stylized capital "O", also screened and used in the background for added interest. I chose Garamond for it's timeless, classic feel, and also because I really liked the way the letter "g" looked in the design. Univers makes a nice contrast font. My client hand-picked the color used and the card was printed on a matte finish speckled off-white card. He was thrilled with the end result.
Wednesday, February 8, 2012
Rachelle A. Sherman
I love two sided business cards. It really allows you to showcase an image. This local photographer was looking for such a card. We picked out an image that was unusual and striking to make an impact. She already had a web site and had established a look for her name using the Viner Hand typeface. I took her initials and created a screened back monogram on the second side. Times Roman is used for secondary type. An icon was created to display on the html line of her website utilizing the same colors.
Tuesday, February 7, 2012
Integrity Painting
Here is an example of a "homemade" card, printed on an inkjet printer with reasonable quality card stock. The new card features a stock image similar to the first for color and interest. The logo is set in Alpine Script and Impact, with remaining text in Helvetica Extended. A rainbow colored rule is used as a base with the image screened back for exciting impact. Notice the bold phone number...can't miss it! A van design was also presented.
Monday, February 6, 2012
Andrew MacDonald
This craftsman specializes in custom made knives, but his business card wasn't doing his work justice. I took it upon myself to redesign his card. The first thing that was needed was a photograph of his beautiful work. A two sided card was a must so that the picture could be large enough to see the detail. I used Ovidius for the display type because it has a celtic feel, and added a nice celtic knot graphic for more interest. The numbers are now easy to spot and read.
Subscribe to:
Posts (Atom)