This blog is dedicated to type and design. My work is featured here, with commentary explaining the design process and typefaces used. Thank you for your interest!
Thursday, July 28, 2011
Heart Puja
Jade Beaty contacted me to design a logo and business card for her Heart Pujas. She wanted to incorporate the Chakra colors, a lotus, a heart and bright yellow. The logo was created in Adobe Illustrator. This logo is good at giving the feeling of transformation, enlightenment and excitement...all things representative of the Heart Pujas. The oval shape above the logo suggests a temple. Typefaces used are Palette and Hypatia Sans Pro. (Please read about Jade Beaty's work at www.heartpuja.com)
Wednesday, July 27, 2011
Don King business card redesign
This client supplied me with a rough idea of what he had in mind for his card design. He didn't have a logo, and didn't want one. I set his company name in Papyrus. The card has a lot of information, but notice the phone number is still easy to spot and legible. I combined Adobe Garamond and Univers for the text.
Tuesday, July 26, 2011
Jean and Marty's Wedding Announcement
Some good friends of mine got married in beautiful Estes Park and had a celtic themed wedding. I took the top photo and did a little Photoshop magic and used it in the announcement. The text is set in Stonehenge with some nice celtic clipart at the bottom.
G&H Decoy boxes
This is a design for the side of a duck decoy box. It is by far my biggest freelance project to date, and these boxes appeared in Cabella's stores around the country. There was a total of nine versions and the Photoshop files were huge! Designs also needed to be made for the sides of the boxes. The client supplied me with an idea of what they were looking for and asked me to polish it up. I decided to utilize a shape in the middle that the sample photos could sit in. The featured typeface is one of my favorites, Bernard. A little camo pattern around the edge and a nice sunset photo and the look will compete with anything out there. (Check out their website at: www.ghdecoys.com)
Chicago's Best menu redesign
Monday, July 25, 2011
Don's Repair business card redesign
My neighbor, Mike, works for his father in a small engine repair shop, and they recently added landscaping to their list of services. When he handed me his business cards, I about fell over! He didn't even have a card with his name on it. He crossed off his father's name and wrote in his. You can see that he had to also write in "Lawn Service" and a new phone number (which isn't legible!) The card in the middle isn't much better, with the address stamped on the card crooked. I was dying to get him a new design. The new logo uses the typeface Marquee Extended (www.signfonts.com) and Frutiger. The shape of the logo suggests a lawn mower, which ties into both the small engine repair and lawn services. The logo states "Small Engine Repair" because that is their main business. The grass along the bottom adds visual interest and again ties into landscaping.
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