Tuesday, July 26, 2011

Chicago's Best menu redesign

Who hasn't walked into a locally owned restaurant and seen a menu like this one. There is no logo! The column width of the menu on the left is way too wide, without leaders to bring you to the price. The menu at right (back side) is poorly organized and confusing. The first thing that was needed was a logo. I used Marque Extended (www.signfonts.com) for "Chicago's Best".  The menu text is set in the always legible and reliable Times Roman and Helvetica Neue Black. The new menu is nicely organized for much easier reading, and notice the phone number is prominant and easily found. I utilized red and green to tie in to the Italian flag. This was an unsolicited redesign on my part, and this location closed shortly after my presentation. Needless to say, the design never saw the light of day, except here!

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