2013 SAL Golf Tournament Tshirt Design

Another entry into the annual tournament tshirt design archives.

Sadowski Enterprise

Here is a redesign for a local contractor. His business card got the job done, but I couldn't wait to improve on it and add some personality. I started with a logo design using the initials of the company, a simple solution using the typeface Black Oak. I modified the "S", adding a hammer head, and added a subtle gradient. The company name is set in Univers Bold Extended. I also rewrote the tag line so it didn't begin with the word "no". The tagline and name are set in a script typeface called Italianno. The phone number is set in Aachen, and a gradient was also added to it. I chose it because it has big, thick serifs that complimented the logo well. The email address is set in Univers Light. Notice how I capitalized "Enterprise" so it would be more easily read. The background is a royalty free stock image from Thinkstock. It is a photo of a plastered wall with a shadow being cast from a metal screen of some sort. I really liked the warm glow of the photo. I added a reverse beveled white background with a drop shadow and brought back the opacity so the background texture peaked through. A postcard was also designed to tie into the business card design perfectly. I also put together a very simple website: www.sadowskienterprise.com.

Enlow Auto Care

This client asked me if I could "do something" with his business card. I took the star and "e" combination of the existing logo and created a new one. The grunge blue background was added for color and interest. The logo rests on top and has a slight transparency. The reversed text at the bottom gives it a nice foundation.

Cathie Beck Public Relations

My very talented friend, Cathie Beck, contacted me about designing a logo for her new public relations venture. She is an accomplished writer and journalist, and wanted a simple design incorporating her initials. I chose the Tiffany typeface for it's classic serif. I especially liked the unique look of the "e" and "k". Two subtle colors were used to give it a timeless, traditional feel.

A Facebook cover image was also created to give a more visual representation of the business offerings. The same two colors were utilized in the background image and duotones were created.

Golf Tournament 2011

Logo for another t-shirt design. The font used on "Fore!" is Harliquin with a modified capital "F." "19th Annual" and "June 12, 2011" are set in a fun text called Jiggy Roman. I usually don't like to mix two different fonts that are so unique, but the word "Fore!" kind of took on a life of its own as a graphic element and didn't compete much. Remaining text is set in Impact.

Golf Tournament 2012

Here is a logo I created for Boulder SAL Squadron 10 for their annual golf tournament. The typeface is Poor Richard. This logo was printed on the back of t-shirts and promotional material.

Body & Face Aesthetics

This client was looking for a fresh, new look for her small business. She was interested in a new logo that incorporated a frog image (a personal favorite of hers.)

The first thing I tackled was a unique frog symbol. The frog was drawn by hand in pencil and brought into Illustrator and traced, then I added the circle graphic. I ended up giving the original pencil drawing to the client in a decorative frame and it graces her treatment room.

The logo utilizes the font Felix Titling and Helvetica Extrended. It was important to use the color green, so we picked two colors and I used a fade along the bottom of the card. The hues were extreme enough to warrant reversed type on one side and black on the other...adding interest. A nice bold rule was used to separate the logo from the text and this is where the slogan appears. The reverse side features a screened back version of the frog image.

We also needed a brochure. Again, I utilized the gradation and screened back frog graphic.