This blog is dedicated to type and design. My work is featured here, with commentary explaining the design process and typefaces used. Thank you for your interest!
Monday, July 25, 2011
Don's Repair business card redesign
My neighbor, Mike, works for his father in a small engine repair shop, and they recently added landscaping to their list of services. When he handed me his business cards, I about fell over! He didn't even have a card with his name on it. He crossed off his father's name and wrote in his. You can see that he had to also write in "Lawn Service" and a new phone number (which isn't legible!) The card in the middle isn't much better, with the address stamped on the card crooked. I was dying to get him a new design. The new logo uses the typeface Marquee Extended (www.signfonts.com) and Frutiger. The shape of the logo suggests a lawn mower, which ties into both the small engine repair and lawn services. The logo states "Small Engine Repair" because that is their main business. The grass along the bottom adds visual interest and again ties into landscaping.
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