This client specializes in back pain treatment and management and had recently relocated to Colorado. His card before was very plain. When I approached him to redesign, he expressed an interest in incorporating the front range. I took panoramic pictures of our view from Longmont and brought them into Illustrator and traced over them to create the mountain graphic. The logo incorporates the script typeface Zapfino. The "y" needed to be modified so the acender was shorter. Arial was used on "Pain Relief" and the cross rule on the "A" was modified as well. The photo is taken from a royalty-free stock image.
